 | About Tourism BC |
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About Tourism BC
Corporate Profile
- Tourism British Columbia is recognized as a world leader in tourism marketing and development, responsible for promoting British Columbia as a preferred travel destination to the world.
- Tourism BC works closely with British Columbia's tourism industry to promote and develop tourism throughout the province and to ensure the continued long-term growth and prosperity of BC's $9.3 billion industry.
- Tourism BC markets British Columbia to consumers and the travel industry through a variety of joint marketing and promotional campaigns in countries around the world.
- Previously a division of the BC Ministry of Small Business, Tourism and Culture, Tourism BC became an independent Crown corporation in June 1997. The corporation is governed by a 15-member Board with full management, financial and legal authority, and is funded through a percentage of the provincial hotel room tax revenue.
- Tourism BC's mandate is to promote development and growth in the tourism industry, to increase revenues and employment throughout British Columbia, and to increase the economic benefits for all British Columbians.
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